Micro Influencer Campaign
Client: Melinda’s Foods
Campaign: Micro Influencer Marketing
Objective: Develop relationships with food bloggers and influencers to gain user generated content and be a part of the foodie conversation online.
Our Part: We strategically hand picked micro influencers that best fit the Melinda’s brand and offered them free product in return for a social media feature. This allowed us to create a more authentic and engaging social media content strategy by repurposing content generated by foodies and influencers while also building brand awareness and reach.