Darrell Lea Goes Bright Pink
Client: Darrell Lea
Campaign: Darrell Lea Goes Bright Pink
Objective: Partner with a non-profit organization that aligns with the Darrell Lea brand to create a campaign that builds breast cancer awareness, generates positive and sentimental engagement, and promotes the brand’s social good by donating up to $10,000 to breast cancer awareness.
Our Part: We designed co-branded content to promote the partnership and was consistent with Darrell Lea’s Instagram feed. We also developed a social media ads campaign to drive users to Bright Pink’s online risk assessment tool. For every Bright Pink assessment completed via the brand’s vanity URL, Darrell Lea donated $1, up to $10,000, to the organization.