Retailer Awareness Ads - Food Lion
Client: Lucky Country Licorice
Campaign: Now Available at Food Lion Stores Nationwide
Objective: Announce new national retailer availability via paid social media strategy.
Our Part: We designed a content strategy that visually represented the brand and promoted the new retailer and aligned with Lucky Country’s target market. We then targeted licorice fans that reside near a Food Lion store with brand awareness and post engagement ads on Facebook and Instagram.