Content Strategy Rebrand - Darrell Lea

 

Client: Darrell Lea
Campaign: Social Media Content Strategy
Objective: The term “licorice” has an older connotation and typically attracts mostly the baby boomer generation leaving a huge gap in millennial consumer reach, trial, and adoption.
Our Part: We brought out the colors in Darrell Lea’s packaging to make the brand more colorful, fun, vibrant, and more attractive online. We designed colorful graphics that tied in with the Summer of Color campaign and collaborated with our photographer in New York City to capture key snacking moments and lifestyle imagery around the city.