Summer of Color
Client: Darrell Lea
Campaign: Summer of Color Giveaway Series
Objective: To build brand awareness and social following by partnering with a lifestyle brand that fit the Darrell Lea target audience demographic and brand identity.
Our Part: We worked with The Color Run/Bigsley team to develop a social media and content strategy that aligned with both brands and attracted our targeted audience. This consisted of a 10 part Summer of Color giveaway series and social media ads campaigns.
*Photography by Bigsley.